Sheffield University Internationalisation Challenge

Published: 1st June, 2017

Cooperation between Johnson & Allen and The University Of Sheffield

Internationalisation Project 2017

Johnson & Allen are proud to announce cooperation between the company and Sheffield University Management School for a project on international business opportunities.

A talented group of MBA students (Masters of Business Administration) will be researching NDT export markets and looking for ways in which Johnson & Allen can achieve greater internationalisation. The findings will be presented to Johnson & Allen later this year by the students at the university.

Johnson & Allen are also included in the MBA prospectus on page 12 which can be view below:

Download Sheffield University MBA Prospectus 2017

Setting the stage

The MBA students visited Johnson & Allen in February of this year for a guided tour of the premises and received a short presentation on the company and its core products from Simon Johnson. The students have diverse backgrounds with a wide range of previous experience between them, including roles in marketing, pharmaceuticals, engineering and management.

To succeed in this project the students will have to understand the global NDT industry, Johnson & Allen’s current capabilities to internationalise and take advantage of the company’s brand. From this they will have to research relevant international opportunities in different NDT markets and present an internationalisation strategy; Suggesting the most relevant modes of operation to enable the firm to further establish itself in the selected country’s markets.

Core aims of this project

  • Researching the global NDT industry
  • Finding foreign markets for Johnson & Allen products or services
  • Identifying international intermediaries or partners - e.g. distributors or subcontractors
  • Evaluation of a country location for direct investment
  • Exploring alternative modes of operation for entry into specified markets - e.g. importing, exporting, licensing or direct investment

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